The Copy Lab
The Copy Lab
Practical guides on writing clearer copy, improving readability, and getting more from AI writing tools
8 posts
How to Build a Consistent Brand Voice Across All Your Copy
Brand voice is what makes your writing sound like you — not a committee, not a template, not a chatbot. Here's how to define it and keep it consistent.
SEO Copy That Ranks and Converts: A Practical Guide
Writing for search engines and writing for humans used to feel like a trade-off. Here's how to do both at once — without sacrificing either.
Flesch Reading Ease: What It Is and Why It Matters
The Flesch Reading Ease score is one of the most useful tools in a writer's toolkit — if you know how to use it. Here's the plain-English breakdown.
Why Your Copy Isn't Converting (And How to Fix It)
Most copy fails for the same handful of reasons. Here's how to diagnose the problem and write words that actually move people to act.
AI Writing Tools vs. Human Editors: What Each Does Best
AI tools are fast and consistent. Human editors bring judgment and nuance. Here's how to use both without wasting time or money.
How to Write a CTA That Actually Gets Clicked
Most calls to action are ignored because they're vague, generic, or buried. Here's a practical guide to writing CTAs that convert.
Passive Voice in Copywriting: When to Use It and When to Cut It
Passive voice isn't always wrong — but it's often the reason your copy feels flat. Here's how to spot it, fix it, and know when to leave it alone.
Does Readability Affect SEO Rankings? What the Evidence Says
Google doesn't grade your Flesch score directly — but readability affects the signals that do influence rankings. Here's what actually matters.